About
Shawn Roller
Founder, Riff Tech LLC
Replaces the platforms companies rent — CRMs, ops tools, customer portals, and the rest — with software they own. 10+ years building logistics software (WMS, carrier, ERP, EDI, rate shopping) plus web, mobile, and cloud. Based in Tampa Bay, Florida.
How we staff a build
Shawn is directly involved
A small senior team. You talk directly with the engineers building your system.
Shawn Roller stays on the engagement. You work with one designated client contact, and the engineers writing the software stay in the conversation. We hold biweekly touch bases to review progress, answer questions, and adjust priorities.
That is how a small senior team ships a replacement. Logistics is the longest-running proof — a decade on WMS, carriers, ERP, EDI, and rate shopping — and the same ownership model applies to any platform that has become core to the business.
Partners at Fabletics, Invitation Homes, and Implicitli have written about that working style — those notes are on the homepage.
Talk through what you pay today
A free 30-minute software cost review: what your current platform costs, and what owning it would cost. Tampa Bay, Florida.
Or reach Shawn directly
Shawn Roller, Founder
Tampa Bay, Florida